of email recipients made at least one purchase based on a promotional email received last year
over 70% of mobile
purchasing decisions are
influenced by promotional
is the average return
for every $1 in email marketing investment
of b2b marketers rated the leads generated by email marketing as high quality
respondents used a coupon or discount from a marketing email in the prior week
of marketers rate email marketing as having a good ROI
over half of businesses achieve over of their sales through email marketing
less than 1 in 2000
mark an email as spam
The Top Funnel is Where Your Database is Added
The unopened cold leads are stored in a separate database for use in another campaign. They could also be used for resending the same campaign at a later date.
The email will be designed to ask people to click onto a landing page with more information
The emails will drive potential clients to the landing page where they can book your services or make an enquiry. These will be hot leads.
Hot leads are to be followed up by phone to convert into a sale or into a meeting etc.
Warm leads to be followed up on the phone (after the hot follow ups)