Pay-per-click advertising (PPC), one example being the paid ads you see displayed on Google search result pages, are an incredibly useful way to reach your customers. Whether you’re a local business owner or a conglomerate trying to increase business and generate leads, your audience is online.
We help you manage ad campaigns with Google AdWords, Bing, Yahoo, Facebook and others. If this is your first foray into the world of PPC we can assist you with everything. If you currently have a PPC campaign and feel that you are underperforming, then let us run a PPC audit so that we can instantly rectify your issues and hopefully increase your ROI.
We create PPC campaign made to measure for your business. We research your company, market and competitors. This will enable us to craft the strategy we need to implement the best campaign for you.
It is imperative that the right keywords are targeted and every part of the budget is used effectively. We utilize various techniques to ensure that your keywords are broad but relevant.
Your ads need to be consistent with the keywords and landing pages on your website. A visible call to action button and clear and concise wording is key here.
We continue to optimize campaigns based on the data from tracking. Our aim is to increase performance and in turn increase ROI. We pay attention to every nuance and through testing aim to achieve your goals. Click through rates, cost per clicks etc, we track it all and optimize to ensure each campaign is performing at its best.
It is understandable that aspects of PPC can be difficult to grasp for people not well versed with it. We produce clear reports for our clients which provide insight into what we are doing and how your PPC campaigns are performing. We provide you with key metrics that can help you understand PPC performance levels.
We do the following for our clients
- PPC landing page creation
- Keyword Discovery and Selection
- Creating Ad Copyright
- Help with Optimizing Landing Pages
- Conversion Tracking
- Ad campaign set up
- PPC Monitoring
- PPC Cost Management
- Campaign Improvement Modification
- Campaign report management
- Bid management