+44 (0) 207 754 5701 sales@victorpurple.com

Search Engine Optimization

Search Engine Optimization, SEO as it’s known, is the key for any web presence. Search engines provide the largest organic traffic to websites today. It is imperative for any business to rank high in search engine results. Just launching a website will not be enough to gain clients, you then have to guide and direct people to it. Think of it as a house, you can build the most impressive residence known to man, but if no one knows the address, how will they find it? Today, every website is designed and developed with SEO in mind. Every digital marketing campaign is preceded by fine tuning search engine visibility. Search engines can provide you with a lot of new visitors and customers.

A website can’t succeed without having good online visibility. Sure, you can pay to appear at the top of search results and increase your rankings but that’s short lived. It only lasts as long as you continue to prop it up with a large marketing budget. The best way is to increase your rankings naturally and organically. Competition is fierce, so as you increase your rankings, your competitors have the same idea. They are continuously working on it, improving their rankings. Being in the top 10 search results compared with being in the top 100, can impact your business enormously. SEO has to be consistent to boost your website’s online visibility and retain your search ranking. Our team is highly trained and qualified in SEO, we will audit your current website to see the challenges you face. We will then help you climb online.

93% of online experiences begin with a search engine
97% of consumers
search for local
businesses online
img SEO leads have a
14.6% close rate
compared to direct
mail and print
advertising which
have a 1.7% rate
89% of consumers use
search engines for
purchase decisions

The process of Search Engine Optimization includes :

  • Keyword Research
  • Link Building
  • On and Off Page Optimization
  • Content Building
  • Social Media
  • Reporting & Analysis


We only offer white-hat SEO and don't believe in cheating to get to the top. We don't want our clients to face harsh Google penalties. We value our esteemed clients and wish to build a long term relationship with them. This means, we strictly adhere to Google's rules to avoid any wrongdoing. We will implement tried and tested SEO and link building techniques to climb honestly and as quick as legally possible. It takes time to do things the right way. We are not the ones to hire if you are looking for SEO shortcuts, to rocket you to the top of the search results overnight.

We take care of both on-page and off-page optimization. For on-page optimization, our experts will analyze your website from the ground up and make it search engine friendly. A complete analysis will be performed on your meta tags, content and keywords and we will provide you with a list of keywords that can potentially send you a lot of traffic. We will also try to give you tips on how to structure your website for optimum performance.

With regards to off-page optimization, we aim to build quality backlinks to your website. Backlinks from reputable sources, boost your chances of ranking high in the search results. This includes, but is not limited to, directory listings, social bookmarking, press releases and more.

We provide a fully comprehensive SEO package, specifically created to boost any website's online visibility. Our team is proficient and adept at helping companies rise in search engine rankings. We are very clear with what is included in our package, don't be fooled by promises of number one rankings and omissions of methodology.

What We Do

On-page optimization

  • Google Analytics integration
  • Strategic keyword placement
  • Keyword density optimization
  • Latent semantic indexing
  • Title, description & header optimization
  • Image optimization and alt tagging
  • Optimizing URLs and structure
  • XML sitemap
  • Rich snippets integration
  • Page speed optimization

Off-page optimization

  • Link building
  • Content generation
  • Content marketing
  • Social SEO
  • Google/Bing local business registration
  • Local SEO
  • Directory submissions
  • Social Bookmarking
  • Organic SEO services
  • In depth analytics